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THE EASY WAY TO DO GOOD

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THE PROBLEM

Annually, 120 billion single use cups are used in the US alone.

These cups end up on our landfills, in our oceans, and on our city sidewalks. 

The to-go culture is here to stay. We need a sustainable and convenient solution for our on-the-go lifestyles. 

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OUR MISSION

Our mission is to reduce waste and revolutionize consumption by providing safe, sustainable and convenient alternatives to everyday single-use products.

MEET THE TEAM

ALISON ROGERS
FOUNDER + CEO

DEREK NEILSON
CHIEF OPERATING OFFICER

IGOR BELAGORUDSKY
CHIEF TECHNOLOGY OFFICER

BOARD OF ADVISORS

Stephanie Crimmins

Former SVP, Panera; CEO, Volvo Mobility US

Harvard MBA

Marta Kagan

Experienced start-up fundraiser and marketer, Hubspot

Jeanne Hopkins

Powerhouse in demand creation and Chief Revenue Officer, SquadLocker

Jack Kutner

Former CEO at Big Belly, Former cafe owner

Tom Innis

Partner at boutique management consultancy - IT practice lead

Carnegie Mellon MBA

Christine Riley-Miller

Former Senior Director of CSR at Dunkin' Brands, now Director of Sustainability at Samsonite 

OUR STORY

Alison Rogers here, founder of USEFULL. I'd like to tell you a bit about my story and how USEFULL came to be. This goes all the way back to my childhood...


My mom is a big walker. She walks many, many miles a day, but she’s not any old walker. She collects trash along the way. As a kid, it was SOOOO embarrassing to go for walks with my mom and her bags of trash. 

My dad is a big sailor. He has taken me on countless trips from a very young age. Together, my parents helped me develop a love of and respect for the outdoors, especially our oceans.


 

Here’s a story I remember vividly. It was my first time sailing offshore. I was in middle school. Imagine no land in sight for a few days. It was a beautiful, even magical experience. UNTIL… I saw a bundle of balloons floating in the ocean. 


Where did these balloons come from? How did they get here? This was a moment of realization. Our on-shore decisions make an impact where we least expect it.


As I got older, I began to appreciate my mom’s efforts and it solidified my frustration with finding trash where it did not belong. My mom most commonly collects food packages (water bottles, grocery bags, coffee cups, chip bags, to-go boxes), balloons, and cigarette butts while on her walks. 


I’ve tried to do my part to reduce waste: I carry a reusable water bottle, I always use reusable grocery bags, I don’t have a car, I don’t use balloons, I even went so far as to work on a pumpout boat for a few years in high school/college! Yes, I pumped poo! I didn’t want it to get into the water! I didn’t want to swim in it!

I cannot, however, change my lifestyle completely. I lead an on-the-go life and rely heavily on to-go food and drinks.

 

I recycle what I can, but that too has limitations. Why can’t we eliminate the waste before it goes to our landfills and recycling centers (which by the way, is super expensive for cities and towns!)? 

No one has really solved this yet. I’m on this journey to solve my personal dilemma. Specifically, I can’t go without my morning coffee or my midday salad and I love a good to-go dinner. Doesn't it always taste better when the pros make it? I love buying from local cafes and restaurants.

 

I always forget my reusable cup, and I feel so guilty about my habit because I care about the environment. Not to mention, my to-go food always comes in disposable bowls. And yes, those compostable options still have issues. 

I’d like to introduce you to USEFULL, a solution to my personal dilemma that might be yours too. It’s the reusable cup and container rental program. 

We’re on a mission to make being environmentally responsible convenient and attractive. This means clean cups and containers, strategically placed return bins, an intuitive app, a to-go cup and container that you want to be seen holding, and a robust network of cafes, corporates, and colleges partnering with us. 

 

Join me. Join us. Let's elevate our consumption, together. 

Follow my journey on Instagram.

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